As you read this short article, read it with the knowledge that it is written by someone who believes that socially responsible capitalism remains a pillar of the American Dream.
With that said, the last decade of Wall Street’s cannibalism of the middle class has ripped apart any trust that paycheck-earning Americans had in our banking system and the supposed stewards of such. It seems that everywhere we turn Wall Street sinks its teeth into anything smelling of profit and bleeds it dry on the backs of the American public.
Enter Facebook, a social network that has brought together one-seventh of the global population in a single community. But what is the Facebook community? First, it is the free platform, or landscape, on which its users interact. Second, it is the users themselves and third, it is all the personal wall posts, images, sharing, commentary, and human interaction which is published on Facebook by its users – the content.
Without user content streaming onto Facebook every second of every day Facebook would not exist. The production of that content, and you’ll notice I use the word production, exists only due to the efforts of the individuals who labor to produce it.
Content on the Internet has evolved into anything that can be shared. A video, an image, an article, a blog post, a Tweet, a PDF, digital music, you name it – it is all the same. It doesn’t matter if it’s an article written by a Pulitzer prize winning journalist or a video of a kid in the backseat all doped up after a dentist visit. Either could go viral, meaning either could drive Internet traffic to a venue that can be monetized by various means, not the least of which is ad revenue.
So content in any form can be monetized. Facebook knows this. Wall Street knows this. The question is, do you know this?
In my world, if someone labors to produce something that attracts customers and hence revenue to my business, that someone deserves compensation. In the world of Facebook and Wall Street those laborers deserve nothing.
Facebook is monetizing your life but you get nothing.
So my question is this. If someone came along and built the social network that pays you, would people flock to it? I say yes.
Virable is in the first phase of our business plan, the content platform. We will grow this content platform into a true community of people where everyone shares in the fruit that community labors to produce. We are building the social network that pays you. We aim to alter the course of the ‘winner take all’ paradigm that has proven itself socially irresponsible and dare say, downright destructive.