If you haven’t checked out Fab.com it is like Pinterest for eCommerce – at least visually. With a clean, open design their desktop site is both inviting and easily navigated. The same holds true for their mobile app. One third of Fab’s site traffic is mobile and 95% of that traffic is coming from iPhones and iPads with Androids making up only 5% – a statistic we found highly revealing.
Like Amazon, Fab is a marketplace for online retailers. They run timed sales at up to 70% off retail – so they have the whole deep discount thing going. What impressed us most about both the desktop and mobile sites was the visually clean and easy browsing experience in both environments. Similar to the Pinterest board-browsing experience, on Fab I can cruise through imagery looking at cool stuff whether I wanted to buy it or not.
If user experience is any measure of potential success Fab.com has nailed it. It is the coolest eCommerce site I have ever seen. An emphasis on design from the first pixel to the last Fab.com is a design conscious consumer’s heaven. Don’t take our word for it though – Fab.com.
An interview of Jason Goldberg, CEO of Fab.com, by Henry Blodget from BusinessInsider.com –
I was just talking with Fab.com CEO Jason Goldberg as a warmup for the conversation we’ll be having on stage tomorrow at Startup 2012.
Jason’s going to tell the story of how, in early 2011, two months after raising capital from investors, he and his partners realized that their original business idea wasn’t going to amount to much–and then pivoted to become Fab.com, one of the fastest-growing ecommerce businesses in history.
Fab.com will do well north of $100 million of revenue this year, and already has a burgeoning international business. Jason’s going to break some big news about Fab.com tomorrow, but as a prelude, here’s a startling statistic:
35%-40% of Fab.com’s visits are now via mobile apps.
And here’s the really shocking part:
95% of those mobile visits come from Apple gadgets–iPhones and iPads.
Only 5%–5%!–come from Android.