Unless you’re Lady Gaga or some famous personality the task of getting people to follow you on sites like Twitter and Facebook is a daunting task. Bloggers do a pretty good job getting their names out there and their popularity rolling. However, blogging takes a decent amount of time which most people don’t have to spare.
In order to get people to follow you you must give them a reason to follow you. Two of the biggest reasons someone might follow you on Twitter or Facebook is that they are interested in what you have to say, what you have to share, or a combination of the two.
That’s where Virable comes in. We feed you things to share, namely socially-relevant articles that automatically feed from your Virable site to your Twitter and Facebook.
Our article topics range from trending social media news, to technology, marketing, economic, and lifestyle. We produce a minimum three articles per day designed to ‘engage’ your Twitter followers and Facebook Fans of your business page.
You’ll notice we put the word engage in single quotations above. That’s the buzz word of the day for social media – engage. Engage your followers. Sounds great. But doing it is a whole other issue.
Social media contests, surveys, and giveaways are all methods of engaging people with the intent of turning them into brand loyalists. However, research has already proven these methods yield poor results. Reason – once people win or lose the contest or get their free giveaway they don’t convert into much else. Sad, but true.
The most effective way to turn people into loyal followers is through content – things people want to read or watch. That’s why someone follows you and that’s what creates greater opportunity to expand your social media reach and your ability to yield more conversions into your desired call-to-action. The key is having a platform to draw people to your branding.
The more people that follow you the more exponential your social media reach becomes. It takes content to get there. If you don’t have the time or understand the technology – you found your answer right here. Virable content feeding your social media followers delivering them back to your Virable site where your name and/or branding is everywhere linked to whatever you want.
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