As a start-up looking for some marketing wisdom we recently asked a few top network marketers, a couple social media experts, and a multimillionaire entrepreneur a few simple questions about what it takes to be a great marketer. First, we wanted to know what separates a good marketer from a great marketer? What do they do different? What traits do they possess? And is it merely self-limitation that prevents people from thinking outside of the proverbial box?
The answers we received were more than enlightening. And they revealed a mindset that until a person is willing to adopt it – success may remain elusive.
Insight #1 – Live outside of the box. Not only does a successful marketer need to think outside of the box, they need to burn the box. We live in an age where convention is crumbling. Traditional advertising and marketing channels are changing by the day. What was hot a year ago, is old news today.
The progression from radio, to television, to Internet has now given way to mobile. iPads and tablets will soon outsell PC’s. If information about your product or service is not streaming onto these devices – your competition is.
A few years ago the world couldn’t figure out if Facebook and Twitter were fads or the future. That verdict is now academic. With new social media sites like Pinterest skyrocketing into the stratosphere or Groupon redefining discount coupon deals the future is not only here – but it will morph into something entirely new over the course of the next few years.
That is the reality of thinking outside of the box. If you are not ahead of the curve you are constantly trying to catch up with it – which is nearly impossible.
Insight #2 – You must improve people’s lives. People inherently gravitate toward things that either simplify or enhance their lives, or both. These two themes run through every product and service imaginable.
Your job as a marketer is to appeal to the human emotions that trigger the impulses that cause a person to act. You must touch people in the heart. And when you do their wallets will fall out of their pockets.
Ask yourself how your product or service will help someone then explain how that person will feel when the deal is done.
Insight #3 – There is no substitute for creativity. Steve Jobs proved that mantra. His 1984 Superbowl Commercial, which aired one time, redefined the future of advertising. Action and results might drive success but creativity fuels it.
Your product or service fills a need or performs a function, or both. Here at Virable we take the hassle out of social media marketing so you can go about your day confident that everything is getting done.
So try to live outside of the box while touching people’s hearts in a creative way. Sounds like a recipe for success. Check out the Apple 1984 commercial below…