So there you are trying to create ways to further your cause, launch your idea, improve on your past performance, and just generally trying to reach toward or be more successful. Hi, I’m glad to meet you. My name is Brett Buchanan and you and I are on the exact same page.
About a year ago I began formulating an idea where I could fulfill a lifelong dream. I’ve always wanted to help people help themselves on a grand scale. And while I’ve enjoyed some relative success in this arena in the past, I have been searching for a way to impact a wider audience – a global audience.
In that process I made a discovery that is now helping me steer my start up, Virable.net, along a path that is apparently making the kind of connections I knew I needed to make in order to be successful.
The discovery is this – no matter what product or service you sell, your message must be rooted in helping others help themselves and it must be sincere.
Apple Inc. produces and sells the best personal computing and communication devices in the world. They are currently sitting on almost a hundred billion dollars in cash. None of this would have happened if Apple products were mediocre and their impact on our lives nominal.
So no matter what your marketing, define how it is your product or service will improve the lives of others then communicate it – and even more importantly, be it.