The short answer to the namesake of this article is yes, being on Twitter and Facebook really does help your business. More importantly, the primary reason any professional person or business would want to increase their social media presence is this – if you don’t, your competition is.
Social media is first a place to reach out and connect with an audience. Second, it is an opportunity to reach a wider audience. And third, if done successfully social media marketing is a means to improve your general public recognition (branding) and capture market share your less savvy competitors fail to reach.
Back in the day businesses reached their audiences through television, radio, and print. Those advertising models have lost substantial market share to online media. Pay-per-click, search engine marketing, email, social media, you name it – the name of the game today is online marketing.
The trend in online marketing is leaning more and more toward social media simply because that’s where people spend their time. Personally, I don’t watch television (except for hi-def DVD’s). I get all my entertainment online. I read, view, and interact online.
People around the world are increasingly transitioning to a more online way of life by the day. This shift is the driving force behind businesses refocusing their energies toward improving their online presence. So again, does being on Twitter and Facebook really help your business? You better believe it does. And the trend is going higher.