Unless you’re Lady Gaga or some famous personality the task of getting people to follow you on sites like Twitter and Facebook is a daunting task. Bloggers do a pretty good job getting their names out there and their popularity rolling. However, blogging takes a decent amount of time which most people don’t have to spare.
In order to get people to follow you you must give them a reason to follow you. Two of the biggest reasons someone might follow you on Twitter or Facebook is that they are interested in what you have to say, what you have to share, or a combination of the two. [Read More...]
The short answer to the namesake of this article is yes, being on Twitter and Facebook really does help your business. More importantly, the primary reason any professional person or business would want to increase their social media presence is this – if you don’t, your competition is.
Social media is first a place to reach out and connect with an audience. Second, it is an opportunity to reach a wider audience. And third, if done successfully social media marketing is a means to improve your general public recognition (branding) and capture market share your less savvy competitors fail to reach. [Read More...]